Although facing some difficult and unstable, Vietnamese enterprises still get some achievements. This is reflected in the presence of 11 Vietnamese enterprises in the list of 1,000 big Asia brands announced by Nielsen recently.
Among eleven Vietnamese brands, Hao Hao from Acecook Vietnam Join Stock Company ranked 636th (2017), increased 18 ranks compared with 2016 (654th)
Asia’s top 1,000 brands survey conducted by Nielsen, the research reveals best brands in the region.
According to the survey’s result, leading global brands unsurprisingly dominated the top positions in Asia’s top 1,000 brands. Besides that, domestic brands have improved their brand awareness.
Asia’s top 1,000 brands 2017 do not have many differences compared with the result released in 2016
Accordingly, Samsung has remained its top spot during consecutive six years, Apple is runner up and Sony in the third place, Nestle at the fourth and Panasonic at the fifth. Five other players in the Top 10 brands in Asia were LG, Nike, Chanel, Adidas and Coca-Cola.
Coca-Cola had fought its way into the Top 10 this year while Canon which ranked number eight last year failed to maintain its position.
Although facing some difficult and unstable for the development of enterprises, Vietnamese enterprises still achieve certain successes.
Eleven Vietnamese brands have made it to the Asia’s Top 1000 Brands included Vietjet Air (595), Viettel (596), Petrolimex (616), Vinamilk (621), Hao Hao (636), Chinsu (668), Trung Nguyen (693), Vietnam Airlines (716), Mobifone (736), Vietcombank (811) and P/S (905)
Although Vietnamese brands have made it to the Asia’s Top 1000 Brands, most of it decreased rank compared with 2016
In 2016, Vietjet Air ranked 490th and fell to 595th in 2017, Viettel came in 501st in 2016, in this year decrease 100 ranks, fell to 596th
As a luxury airline, but Vietnam Airlines only ranked 716th, stayed behind Vietjet Air (595) and dropped 8 ranks compared with 2016.
Recogizing that these brands are mentioned by consumers when being asked about the best brand in their minds, Nguyen Huong Quynh, General Director of Nielsen Vietnam noted the gradual growth of Asia brand
“I am really proud of the fact that local businesses have achieved a certain success by bringing their brand names cross Vietnam’s borders and bear the stamp in the region,” representative of Nielsen said
“However, this year’s results were less positive than last year. According to our observation, most domestic brands rank dropped compared with the results in 2016, “Nguyen Huong Quynh said.
According to this CEO, in order to keep the motivation for further success, businesses need to make greater efforts to enhance their brand image, keep stably consumer’s belief and continue to bring the best product and service to customer is the best way to have further step in the region’s playground as well as the world
According to Van Ha / Reatimes – TieudungPlus, Acecook Vietnam