ACECOOK HAPPINESS CONCERT 2025 – THE JOURNEY OF SPREADING HAPPINESS IN HUE

Overcoming mountainous fog and drizzling rains, the Acecook Happiness Concert 2025 journey arrived in Hue, leaving behind warm moments filled with humanity. The core values Acecook Vietnam aims to spread have truly touched the hearts of people in the highlands of A Luoi and the residents of Quang Dien, where every melody carries the warmth of sharing and community connection.

A LUOI: A NIGHT OF MUSIC IN THE MIST – HAPPINESS WITHOUT BARRIERS

Performances in the program

A Luoi welcomed the team amidst a thick mist covering remote border roads. The chilly air couldn’t cool the locals’ excitement. More than 700 people arrived early, braving light rain, gathering together to warm themselves with steaming bowls of noodles, laughter, and endearing patience.

With the completion of the “Light Up the Border” project, the first solar-powered lights have been installed, bringing hope and belief. Rows of saplings were planted, promising a greener future for the land. Though small, meaningful gifts were handed directly to underprivileged students at Truong Son Secondary School, providing practical encouragement.

Inauguration of the meaningful “Light Up the Border” project

When music played during the “Sounds of Happiness” night, invisible distances suddenly disappeared. Locals and artists alike immersed themselves in every note, clapping, singing along, creating a cozy atmosphere under the highland night sky. There was no longer a divide between stage and audience, between performers and villagers—only joy and heartfelt emotion spreading throughout A Luoi.

QUANG DIEN: HAPPINESS UNDER THE HUE RAIN

If A Luoi greeted the team in mountain mist, Quang Dien offered a peaceful setting amid lush green fields. At Quang Phuoc Primary School, which often suffers from floods every rainy season, the children’s playground was renovated and built, providing a safer space for the kids to play. Over 200 students enjoyed a fun-filled afternoon with the Happy Truck—a happiness wagon full of games and surprise gifts.

The children’s playground was renovated and constructed using proceeds from ticket sales at the two main concert nights in Hanoi and Ho Chi Minh City.

That evening at Nguyen Chi Thanh Park in Sia Town, although the event was briefly delayed by rain, it did not dampen the excitement of the concert. Undeterred, the audience sat together in the rain, blending into each melody, sharing the experience with the band and performers. Hue’s gentle rain made the atmosphere even more romantic, leaving an unforgettable impression on everyone’s hearts.

The performance received enthusiastic support from the local community.

A Journey to Spread Happiness

Young audience members enjoying hot, delicious cup noodles sponsored by Acecook Vietnam

More than just welfare projects or musical nights, the Acecook Happiness Concert 2025 in Hue embodies a journey of connection and sharing. The radiant eyes of the children, the warm smiles of highland locals, and the endless applause during the concert are the clearest evidence of the program’s true meaning.

After 30 years in Vietnam, Acecook Vietnam is more than just a brand—it is a companion to the community. This journey will continue, carrying humanitarian values, connecting love, and spreading happiness to even more places.

See you again on the next stops of the Acecook Happiness Concert!