Acecook Vietnam and Hảo Hảo Continue to Be Honored as the Most Chosen Brands, as Announced by Kantar Worldpanel (*)

Recently, at the “Vietnam Brand Footprint 2023: Shaping the Future of FMCG” event, Kantar Worldpanel announced its rankings of the most chosen brands in the Fast-Moving Consumer Goods (FMCG) sector.

Accordingly, Hảo Hảo was once again honored with the #1 position on the list of Most Chosen Packaged Food Brands in the four main urban cities of Vietnam and was certified as the “Most Chosen Instant Noodle Brand for 11 consecutive years (*).

The report also indicated that nearly three-quarters of urban households purchased Hảo Hảo instant noodle products in 2022. This demonstrates that Hảo Hảo’s brand position as the “national instant noodle” is consistently reinforced and maintained in the hearts of consumers.

Simultaneously, Acecook Vietnam also received the award for being among the Top 5 Most Chosen FMCG Manufacturers in rural Vietnam.

In response to consumers’ trust and affection, Acecook Vietnam has continuously conducted research to improve quality and diversify its products, from instant noodles to vermicelli, pho, glass noodles, rice noodles, and more. Additionally, the company has developed new, innovative product lines such as Hảo Hảo Dipping Salt, Ohayo Instant Congee, and Kanli Instant Soup Cubes.

With its core value of the “3 Happies”—Happiness for Consumers, Happiness for Employees, and Happiness for Society—Acecook Vietnam is always committed to ensuring quality, food safety, and delivering nutritious products to Vietnamese consumers. Furthermore, the company consistently aims to create added value to enhance the standing of the instant noodle industry and to support activities that contribute to social development.

The “Brand Footprint” report is a global ranking study conducted by Kantar’s Worldpanel Division, announcing the most chosen Fast-Moving Consumer Goods (FMCG) brands across 44 countries. The ranking uses the Consumer Reach Points (CRP) metric to assess a brand’s strength. This is a measure of the number of households choosing to buy a brand (penetration) and how often they buy it (frequency). This year’s Brand Footprint report honors brands that have successfully reached and won over consumers, even during difficult economic times. Since its first publication in 2011, the Brand Footprint report has consistently garnered significant attention from both businesses and consumers.

Reference the Brand Footprint 2023 report here: https://www.kantarworldpanel.com/vn/news/vietnam-brand-footprint-2023

(*) According to data from Worldpanel Division – Household Panel – Urban 4 key cities and Rural Vietnam – From 2012 to 2022 – The Instant Noodle Category includes Noodles, Vermicelli, Glass Noodles, Pho, Rice Noodles, etc.