ACECOOK VIETNAM AND HẢO HẢO – MAINTAINING THEIR POSITION AMONG THE MOST CHOSEN FMCG BRANDS (*)

According to Kantar Worldpanel’s “Brand Footprint Vietnam 2024” report, Acecook Vietnam ranked among the TOP 5 Most Chosen FMCG Manufacturers in Rural Vietnam, and Hảo Hảo was named the #1 Most Chosen Brand in the Food sector in Urban Vietnam.

Acecook Vietnam & Hảo Hảo – Maintaining Their Position Among the Most Chosen FMCG Brands

Looking back at the fast-moving consumer goods (FMCG) landscape in 2023, consumers formed many new shopping habits in the wake of the COVID-19 pandemic. Reaching and attracting them has become increasingly challenging for all brands. The instant noodle sector, in particular, was also significantly affected, experiencing a slowdown and decline.

However, through its relentless efforts to invest in product quality with Japanese technology, aiming for customer “Safety and Peace of Mind,” Acecook Vietnam has once again been named one of the top 5 most chosen FMCG manufacturers in rural Vietnam.

According to Kantar’s Brand Footprint 2024 report, Acecook Vietnam’s Hảo Hảo brand also achieved impressive growth. In urban Vietnam, Hảo Hảo maintained its #1 position in the ranking of the most chosen Food sector brands. In rural areas, Hảo Hảo climbed two spots from last year to secure the 2nd position in the Food sector. The brand’s formula for success lies not only in preserving its signature characteristics but also in boldly exploring and launching new, diverse flavors to offer consumers a wide range of choices.

Image 2: An Acecook Vietnam representative receives an award from Kantar Worldpanel on June 21, 2024.

The support and trust of consumers are the driving force for Acecook Vietnam in general and the Hảo Hảo brand in particular to constantly strive for development. This motivates the company to not only serve domestic consumers well but also to conquer the international market in the future.

Acecook Vietnam – “Japanese Technology, Safety and Peace of Mind”

(*) Based on the “Brand Footprint Vietnam 2024” rankings conducted by Kantar Worldpanel for the Fast-Moving Consumer Goods (FMCG) industry in general and the Food sector in particular, which will be officially announced by Kantar Worldpanel on July 10, 2024.