Acecook Vietnam Brings Its 30th Anniversary Message, “Cook Happiness Through Innovation,” to the 10th Japan-Vietnam Festival (JVF 10th)

Acecook Vietnam is pleased to have been a part of the 10th Japan-Vietnam Festival (JVF 10th), an annual cultural exchange event that celebrates the beauty and long-standing friendly partnership between the two nations.

Through this event, Acecook Vietnam shared a special message commemorating the 30th anniversary of its first product launch in the Vietnamese market: “Cook Happiness Through Innovation.” This reflects the company’s desire to continue delivering the complete “taste of happiness” through the values of “balance,” “sustainability,” and “connection” to people all over the world. This is also a significant milestone, marking Acecook Vietnam’s journey of continuous development in providing quality products and creating sustainable, unifying values to bring comprehensive happiness to the community.

Throughout its 30-year journey, Acecook Vietnam has stood by consumers and the community through meaningful activities:

The “Happy Smile” project, in collaboration with the Vietnam National Drama Theatre, brings laughter, joy, and positivity to audiences nationwide, especially in remote and rural areas where access to the arts is limited.

The “Acecook Happy Scholarship” project, a 9-year journey of “Giving Happiness.” Since 2015, the program has awarded over 1,831 scholarships, totaling 17.5 billion VND, to thousands of talented students from disadvantaged backgrounds across the country.

Acecook Vietnam is an official sponsor of the Vietnam National Football Teams.

Within the framework of JVF 10th, Acecook Vietnam offered visitors unique culinary experiences with its signature instant noodle products, while also conveying the company’s three core values: “Balance,” “Sustainability,” and “Connection.”

Specifically, at the Acecook booth during JVF 10th, over 130,000 visitors had the opportunity to enjoy outstanding instant noodle products, participate in activities showcasing the production line technology, and interact with the brand that has been a part of millions of Vietnamese households for the past three decades.

Visitors to the Acecook Vietnam booth embarked on an exciting journey of discovery aboard a “future train” with four unique stations:

• Instant Noodle Station: A place to receive free gifts from Acecook Vietnam.

• Technology Station: Acecook proudly presented its instant noodle production process through a “hyper-realistic” AR filter showcasing its “Safe and Secure” Japanese technology. Each check-in at this station earned visitors one of the latest Curry House CoCo Ichibanya noodle cups from Acecook.

• Creative Acecook Station: A stop to discover more unique products from Acecook Vietnam.

• Innovation Station: Offering thousands of “new deals” to take home Acecook Vietnam’s products.

• Happiness Station: A chance to enjoy delicious dishes made from Acecook Vietnam’s hottest products.

Acecook Vietnam sincerely thanks consumers for their trust and support over the past 30 years. We will continue to innovate and create to deliver high-quality products, contributing to enhancing the happiness of our consumers and the community.

About Acecook Vietnam

Established in 1993, Acecook Vietnam is a leading company in producing high-quality, safe, and reliable instant food products that blend Japanese technology with Vietnamese flavors. With its “Cook Happiness” mission to “Contribute to society through food,” Acecook Vietnam has continuously innovated, helping to improve product quality and spread happiness through community-oriented activities. Today, Acecook Vietnam is expanding its influence in the international market, affirming its position on a journey of sustainable development and global outreach.