ACECOOK VIETNAM HONORED AS CORPORATE EXCELLENCE AWARD WINNER FOR ASIA 2024

Acecook Vietnam was recently honored with the “Corporate Excellence Award” at the Asia Pacific Enterprise Awards (APEA) 2024 ceremony, organized by Enterprise Asia. Concurrently, the instant noodle brand Hảo Hảo was also recognized with the “Inspirational Brand Award.”

The APEA is an annual awards program organized by Enterprise Asia. With a 17-year history, APEA is a prestigious award that attracts participation from leading businesses across 16 countries and markets in the Asia-Pacific region. In Vietnam, over 300 leading domestic and multinational corporations from diverse industries and business sectors apply for consideration each year.

Under the theme “Celebrating Inclusive Entrepreneurship,” APEA 2024 aims to honor outstanding businesses and leaders who have made positive contributions to sustainable socio-economic development, while also emphasizing the role of inclusive entrepreneurship in the new context of the Asia-Pacific region.

Acecook Vietnam was honored with the “Corporate Excellence Award” in its very first year of nomination, marking a recognition of the outstanding achievements the company has attained during its nearly 30 years of operation in the Vietnamese market. Guided by its mission to “Cook Happiness”—bringing joy to consumers, employees, and society—Acecook Vietnam has consistently pursued innovation to foster sustainable development and contribute value to society. This includes product improvements that offer health benefits to consumers, cultivating a dynamic work environment that encourages creativity and collaboration, and actively engaging in community and environmental protection activities to help build a better Vietnamese society.

Mr. Shimada Shigeru (left), Chief of Staff to the General Director of Acecook Vietnam, representing the company to receive the “Corporate Excellence Award.”

Alongside this, the instant noodle brand Hảo Hảo also excelled, receiving the “Inspirational Brand Award.” This is a prestigious honor for highly influential brands that are loved and trusted by the public. Hảo Hảo instant noodles are produced in strict accordance with Japanese standards and technology, under the continuous and meticulous management, support, and supervision of Japanese experts and a well-trained Vietnamese team. This serves as a “guarantee” of quality for every package of Hảo Hảo noodles before it reaches the market. This principle has helped the Hảo Hảo brand remain a safe, high-quality, and suitable choice for Vietnamese consumers since its market debut. After more than 24 years on the market, Hảo Hảo has become a household name, chosen by millions of Vietnamese families. In recent years, Hảo Hảo has continuously invested in enhancing quality and launching new product lines to meet the evolving demands of consumers. The brand has also made a strong impression through many creative campaigns, strengthening its connection with customers. Furthermore, Hảo Hảo is highly regarded for its positive community contributions, clearly demonstrating its social responsibility on its sustainable development journey.

Mr. Phan Ngoc Dung (left), Deputy Marketing Manager, representing the Hảo Hảo brand to receive the “Inspirational Brand Award.”

Mr. Shimada Shigeru, Chief of Staff to the General Director of Acecook Vietnam, stated at the awards ceremony: “As a subsidiary of the Acecook Japan group, we have been operating in Vietnam since 1995. As we approach our 30-year milestone, receiving the Corporate Excellence Award is a recognition of Acecook Vietnam’s contributions. It is also a source of motivation, encouraging us to strive even harder to improve product and service quality, contribute to the development of the economy, and build a strong brand in the hearts of consumers.”

This international award is a step forward for Acecook Vietnam, helping to affirm and elevate its position in the Asian region and the broader international market.

The “Corporate Excellence Award” and “Inspirational Brand Award” received by Acecook Vietnam and the Hảo Hảo brand are not only a testament to consumer trust but also a recognition of the company’s positive contributions to building a strong, sustainable brand and demonstrating social responsibility.

This international award is a step forward for Acecook Vietnam, helping to affirm and elevate its position in the Asian region and the broader international market. Acecook Vietnam is committed to continuously improving product quality, innovating technology, and protecting the environment. With a vision for sustainable development, the company will continue to innovate in the future to actively contribute to economic growth, demonstrate social responsibility, and make a positive impact on the community.