HẢO HẢO NOODLES NAMED ONE OF THE TOP 10 BEST BRANDS IN VIETNAM FOR 2023

Hảo Hảo noodles – the famous instant noodle brand from Acecook Vietnam – was recently named one of the Top 10 Best Brands in Vietnam for 2023, as announced by Decision Lab. This achievement affirms the enduring appeal of this “national” noodle brand to Vietnamese consumers over the years.

The Best Brand Rankings 2023 in Vietnam were conducted by Decision Lab, the exclusive partner in Vietnam of the global research firm YouGov. The rankings are based on nearly 33,000 consumer interviews and are considered one of the most comprehensive surveys and evaluations of consumption in Vietnam.

Brands were ranked based on the YouGov BrandIndex’s Index score, which measures a brand’s overall health through the average score of factors such as Impression, Quality, Value, Satisfaction, Recommendation, and Reputation.

Photo: Source from Decision Lab

To secure the 8th position in this ranking, a 9-spot jump from 2022, the Hảo Hảo brand was continuously monitored by Decision Lab for six months and observed for 18 months before being named one of the Top 3 Most Improved Brands of 2023. This indicates that a brand must maintain long-term performance to be included in these rankings.

In addition, Hảo Hảo noodles also ranked in the Top 3 on the list of the 10 most improved brands in 2023, demonstrating its outstanding brand health.

Photo: Source from Decision Lab

Furthermore, in November 2023, the Vietnam Record Organization certified Hảo Hảo noodles as the instant noodle brand with the highest consumption volume in Vietnam from 2000 to the present (data from 2000 to 2023).

Photo: Certificate from the Vietnam Record Organization for Hảo Hảo noodles, November 2023

Hảo Hảo noodles were launched by Acecook Vietnam in 2000 when the instant noodle market was still in its early stages. The product is a perfect combination of Japanese technology and Vietnamese flavors, which is why, more than 20 years after its debut, the brand remains a favorite among Vietnamese consumers and has become an indispensable item in Vietnamese family kitchens. This success is due to the relentless efforts of Acecook Vietnam’s product research team, which constantly strives to develop new products that suit the tastes of Vietnamese consumers.

Sharing his joy about this year-end news, Mr. Shimamura Masafumi, Marketing General Manager of Acecook Vietnam, stated: “We believe that today’s excellent results are thanks to the support of consumers across the country. This is the motivation for Acecook Vietnam’s brands in general, and Hảo Hảo noodles in particular, to always strive for daily improvement and development. We aim to bring the best products not only to domestic customers but also to introduce Vietnamese-flavored products to the international stage in the future.“