Acecook Vietnam’s General Director Honored as an “Inspirational Leader”

Mr. Kaneda Hiroki – Chief Executive Officer of Acecook Vietnam Joint Stock Company – was recently honored as an “Inspiring Leader” at Vietnam Excellence 2025.

This award recognizes Mr. Kaneda Hiroki’s exemplary leadership journey, defined by vision, responsibility, and heart, at Acecook – one of Vietnam’s leading food enterprises.

Leading with Values – Inspiring through Action

The “Inspiring Leader” award is a prestigious accolade honoring passionate leaders and leadership teams who create dynamic, developmental workplace initiatives and excel at attracting and retaining talent. These individuals play a significant role in building positive work environments where people are at the center, fostering advancement opportunities, inspiring employees, and realizing sustainable development goals.

Mr. Kaneda Hiroki, CEO of Acecook Vietnam, is a visionary leader with deep expertise in business and marketing in the food industry. Drawing on his extensive management experience, Mr. Kaneda Hiroki has not only inherited and enhanced the core values of Acecook, but has also implemented many strategies for long-term, sustainable growth.

Mr. Kaneda Hiroki – General Director of Acecook Vietnam Joint Stock Company, receiving the “Inspirational Leader” award at Vietnam Excellence 2025.

For Mr. Kaneda Hiroki, this award marks years of dedicated contributions to Acecook and the broader community. In his role at the helm, he has guided the company’s staff in executing long-term development strategies that skillfully integrate business success with social responsibility.

Sharing his leadership philosophy, Mr. Kaneda Hiroki affirmed: “For businesses, sustainability is no longer a trend; it is the key to existence and long-term development, since an enterprise is not merely an economic organization but also deeply connected to society. When society develops in a stable way, it provides a firm foundation for companies to thrive. Conversely, as an enterprise grows larger, its influence on society deepens, and its responsibility toward sustainable development becomes even greater.”

Building a Sustainable Enterprise

Elaborating on Acecook’s development direction, Mr. Kaneda shared that Acecook Vietnam is gradually aligning its operations with sustainable development goals to become a strong enterprise dedicated to delivering positive values to society. Environmental, social, and governance (ESG) elements are harmonized with the company’s “3 Happy” values (Happy Consumers, Happy Society, Happy Employees).

This is concretely implemented through a series of comprehensive HR policies that center people as the core value. The company is building a healthy work ecosystem, with clear benefits, transparent training and advancement pathways, and fair compensation policies. Under Mr. Kaneda’s leadership, Acecook continues to reinforce a corporate culture based on the three pillars of happiness: Happy Consumers, Happy Employees, Happy Society.

Notable policies being systematically implemented at Acecook Vietnam include: Diversity – Equity – Inclusion; encouraging innovation among staff; comprehensive care for both physical and mental health; and a diverse, transparent benefits system.

Acecook has been involved in many humanitarian projects, contributing meaningful value to the community. Over the years, a series of initiatives have been carried out and maintained, including scholarship programs, education sponsorships, support for people in disaster-stricken areas, and assistance during the Covid-19 pandemic.

Recently, Acecook has undergone a robust transformation towards greener, more sustainable development. This entails optimizing packaging to reduce plastic waste, upgrading production lines to save energy, and enhancing communication efforts to raise consumer awareness around environmental protection.

The “Inspiring Leader” award not only recognizes Mr. Kaneda Hiroki personally, but also serves as clear testament to Acecook’s kind-hearted, people-oriented, and sustainability-driven leadership culture. Under his guidance, Acecook Vietnam continues to transform and actively spread positive values within the community and society at large.