Many people said that 20 is the most beautiful age in each person’s life, with the development of a business, the number of 20 brings a different stature, and it is the affirmation and mark for a strong transfer of a brand which is stable in the market as well as in consumer’s mind. Vina Acecook is a successful brand which promotes those values
20 year- non-stop creating journey
From the beginning day entering Vietnamese market, faced with many challenges and nurtured many expectations, Vina Acecook team under the direction of Executive Board has continuously attempted to turn challenge into opportunity, difficulty into motivation in order to subdue Vietnam market in the period of strong transformation
Become a “tycoon” in the field of instant noodle with impressive figures such as 60% market share of instant noodles in domestic market; strong infrastructure system with 10 factories from the North to the South; 4 branches in Ho Chi Minh City, Hung Yen, Da Nang, Vinh Long; more than 300 distribution agents and more than 5,000 enthusiastic employees are always working hard in order to bring to consumers diversified products, delicious taste, high quality, safety to meet domestic customer’s demand and export.
From the aspiration of conquering consumer’s taste, until now, Vina Acecook has launched more than twenty brand of product (including noodle, vermicelli, rice vermicelli, Pho…) each product is the result of constant innovation, through a rigorous controlling process to create delicious product, be healthy for consumer and friendly with environment. In the present, the brand name Hao Hao, De Nhat noodle, Mikochi non-fry noodle, ENJOY cup noodle, Modern cup noodle, Phu Huong vermicelli, De Nhat Pho, Nhip Song rice vermicelli, Hang Nga rice vermicelli… are familiar and associated with the life and is a trusted choice of housewives.
It can be said that each produced product is a quintessence and more than twenty product lines are synonymous with more than twenty high; delicious and attractive quality that Vina Acecook wants to diversify Vietnamese consumer’s menu.
Develop for a stable value
Entering Vietnamese market in the early 1990s with the aspirations of developing society through the way of cuisine, after 20-year along with Vietnamese people through each meal, through the familiar image in life, Vina Acecook brand still keeps its beliefs and commitment to consumer and society: always provide good quality, safe and healthy products. From international certifications for its product (International Fetured Standard for European Food Retailers (IFS), British Retail Consortium Global Standard (BRC)) and honourable awards (the Labour Order, First Class by the State; 15 consecutive year receiving the reward “Vietnamese High Quality Goods”, many consecutive years have been won: Saigon Typical Company, Golden Dragon, Vietnam Gold Star, Saigon Typical Businessman, V1000 – top 1,000 Vietnam’s largest taxpayers, VNR500 – Top 500 largest enterprises in Vietnam…), which the company has tried and deserved to achieve, proved a strong, senior and prestigious brand. Accordingly, when “The Japanese quality associates with Vietnam” never become a “quality of Japan accompanies Vietnam” never becomes an idle statement, the Executive Board of Vina Acecook affirmed again its commitment to serve consumers with the best value through investing in an instant noodle producing factory in Ho Chi Minh City with the most modern technology in Southeast Asia in 2012, not only to improve the capacity and efficiency of production but also a new step of Vina Acecook in particular and the instant noodle industry in general to bring new products which are more diverse for consumers.
20-year journey has just closed, marked the maturity and vitality of a strong brand. Vina Acecook will continue its journey to contribute to the development of society and create new meaningful figures in the Vietnamese consumer’s menu.
