Hao Hao is the familiar instant noodle brand which is highly appreciated by the consumers for its quality and reasonable price, and currently the most widely used in Vietnam. As a part of Vina Acecook, since its investment in Vietnam, Hao Hao has always paid attention to social and community activities with high humanism values. The development of the Company and Hao Hao brand associating with the social development is the survival motto for the operation. Hao Hao does not only appear on the racks of supermarkets and stores or in the kitchen of every family, this brand of instant noodle is also known as the brand of big game shows and community activities. Mr. Le Van Hung, Manager of Marketing Department of Acecook Vietnam shared that “Together with the constant research and innovation to meet the demands of customers, Hao Hao always pays attention to show our gratitude toward the customers in different forms. Therefore, Hao Hao has accompanied various programs for disadvantaged students and children and poor women as well as some big game shows on television. Particularly in 2012, we launched such sponsoring programs as student program, 1 vs. 100, HTV music bridge, Perfect couple, VOV voice casting, students’ soccer competition in HCMC, accompany with students (to serve the products in all university and colleges natinonwide), offering gifts for a lot of activities in different provinces and schools, etc. Each program left different feelings, but we have not satisfied and continue to implement more activities for the community. Among the programs that Hao Hao has accompanied or organized, the program which brings the most emotions and humanism values is “Tet with poor children”. This program was implemented all over the country and the remote areas to bring Tet gifts to the children. Accordingly, 5,500 gift sets were given to the disadvantaged children in remote areas of 11 localities including Dac Lac, Binh Dinh, Quang Nam, Da Nang, Hung Yen, Bac Ninh, Vinh Long, Ben Tre, Long An, Binh Duong, Ho Chi Minh on Tet occasion. The total cost for this program is approximately 2 billion VND which was directly contributed by all the employees of Acecook Vietnam”. Also in this peroid, Hao Hao sponsored the liveshow Returning home of Quang Hao. “The second winner of the Morning Star 2005 is a potential singer who comes to Da Nang under the attraction program of the city. Returning home is the program which is seriously invested with high artistic values. However, the highlight of the program is the humanism in accordance with the criteria that Hao Hao has pursued so far. The organizor and we will use the proceeds from the program for charity purpose. In addition, Hao Hao will also sponsor 500 cases of instant noodles for this purpose. We hope that this will be an attractive music program which draws the attention and leaves good impression on the entertainment sector in the Central as well as creates a small wave contributing to the developing entertainment industry in the Central in general and the “worth-living” Da Nang city in particular”, said Le Van Hung. It can be seen that Hao Hao and Acecook Vietnam has becoming the familiar and beloved images of every Vietnamese family, particularly the young people not only because of the quality but also the brand of social and community activities. Regardless of scale, if the activities, program, game show can meet the criteria for the community, Hao Hao is always willing to accompany with them. In the context when the country’s economy is facing difficult time, the willingness to contribute to the community of an enterprise like Acecook Vietnam and Hao Hao brand is highly appreciated. We hope that Acecook Vietnam and Hao Hao will constantly develop and accompany with the meaningful programs for the community. Vina Acecook is the leading brand in Vietnamese instant food market with such familiar brands as Hao Hao instant noodle, De Nhat instant noodle, Mikochi, Phu Huong glass noodle, etc. with a robust foundation inherited from 50 years of manufacturing experience from Japan. Vina Acecook has brought to millions of consumer high quality products which are absolutely safe and hygiene. With the mission “for the development of the community”, Vina Acecook always cares about and makes contribution to the society through the path of cunlinary culture, for the social development, and brings Vietnamese culinary brand to the world.