Food industry is always seen as an opportunistic and attractive business because of its huge market demand, but it also contains challenges like the impact and direct relation to human health. Therefore, a business in this industry wants to be successful and stable; firstly, that business must build quality products and gain consumers’ trust. Starting from the desire to develop society through culinary as well as understand the conditions and rules of market development, in the first years entering the market, Vina Acecook – the leading instant noddle company nowadays, we identified that “symbol of quality” is as the guiding principle in all production and business activities, always taking serious investment towards committing quality to consumers. Since then, Vina Acecook has built its own brand identity, creating a deep impression on consumers’ thinking, associated with the word “quality”.
Instant noodle is a prominent cultural symbol of Japan. When it entered Vietnam, the particular research about Vietnamese tastes and preferences has helped Acecook Vietnam adapt Japanese noodle to Vietnamese’s instant noodles. By the ingenuity of combining modern Japanese production technology with the sophistication of Vietnamese cuisine’s taste, the company has produced products which not only meet the consumers’ need but also appreciate to Vietnamese taste. Furthermore, breakthrough in adding new features to some world famous food, Vina Acecook brand brings new inspiration in the way to enjoy food like hot pot, Kimchi taste, … As a result, the names of Hao Hao noddle, Hao 100, De Nhat… are always the top choice of housewives.
Besides focusing on internal resource of product, Vina Acecook also focuses on investing and improving advanced technology in production. All the production lines in the company are automated based on advanced technology and modern equipment. In addition, the company equipped the waste treatment systems that reach the regional and international standard, applying the management process ISO 9001: 2008, ISO 14001: 2004, HACCP into production. Therefore, Vina Acecook has become the first instant noodle manufacturer in Vietnam achieve the international food standards (IFS, BRC). The company’s products also passed the rigorous inspection about the safety standards and nutritional quality of prestigious organizations in the world such as USFDA, CFIA, KFDA and many other countries such as Australia, Hong Kong, Taiwan…
Along with the development and expansion of the market according to the increase of consumer demand, Vietnam instant noodles market is attracting many enterprises to invest and trade not only domestically but also abroad; it means that the competitiveness will be stronger. However, with the solid foundation “quality” which is built over the past twenty years, Vina Acecook is always confident with its strengths to gradually grow its market share and affirm the strong growth of a top prestigious brand. A person who receives trust from someone is a precious thing and in case of a brand, consumer’s trust is a great honour and an encouragement for the company’s development. Vina Acecook is not only a brand which carry business value but also plays a role of keeping customer’s trust, bring spiritual values in companion and strong attachment during twenty years taking care of delicious meals for Vietnamese. Looking forward to a new development, marking new successes, Vina Acecook will continue to increase more consumers’ trust and always commit to co-develop with the society in order to create the greater value for the community.
