Established in 1993 and officially operated in 1995, until now Acecook Vietnam Joint Stock Company (Vina Acecook) has become a leading instant noodle manufacturer in the market. The company’ products not only provide consumers a wide choice but also contribute to be plentiful for Vietnamese cuisine
Subdue by product value
After 20 years of establishment and development, Vina Acecook has become the most famous name in the field of instant noodle production in Vietnam with over 50% market share, leave other competitors behind. Now, the company own 10 manufacturing factories, 4 branches, more than 5,000 employees and a system of 300 distribution agents in the whole country, not including ten representative offices in foreign countries. Every year Vina Acecook provides over 3 billion delicious meals to Vietnamese.
It can be seen that the stable progress of Vina Acecook during the last 20 years since the growth rate has always achieved double-digit and the following year was higher than current year. According to preliminary statistics, the coverage of the company in domestic market is up to 95% from the big city to remote area, consumers can easily buy Vina Acecook’s product at supermarkets, retail stores, grocery stores.
According to the research and perception of a Japanese cuisine expert, Vietnamese cuisine is originally plentiful and professional; people in each region have different “style” to enjoy food. Therefore, if not diversify products and satisfy the needs of each customer’s object, it is really difficult to exist for a long time. Therefore, over the past few years, the company invested billions VND every year in researching and developing new products. As a result, the company launched into the market nearly thirty brand names from Hao Hao, Hao Hao 100, De Nhat, Yummi, Mikochi, Udon, The Gioi noodle, ENJOY, Modern…to Phu Huong vermicelli, other instant products made by rice like De Nhat Pho, Hang Nga rice vermicelli, Nhip Song rice vermicelli.
Each product has a unique taste that crystallizes from the creativity recipe with local ingredients. For example, Phu Huong vermicelli is the combination of the quintessence of fresh green bean with rich flavour soup while De Nhat beef Pho is the combination of Vietnam traditional soup and excellent rice noodle fibre. Or Mikochi is well known as a non-fried noodle but still has tough fibre and natural taste for consumers who do not like greasy food.
Someone used to comment that Cuisine culture is an important manifestation of human life. Japanese brought instant noodle culture to Vietnam and Vina Acecook put Vietnamese cuisine value into that golden and delicious noodle, turn it into Vietnamese noodle; from that Vina Acecook brand name with Vietnamese original product has been known around the world. In other words, Vina Acecook is proving its creative trend “Japanese technology – Vietnamese flavour” is the right direction
Even products are so diverse, but all have one common point: it is manufactured based on the modern technology lines, ensuring food hygiene and safety. Since its inception, Vina Acecook has utilized the most modern production technology transferred from Acecook Japan. All production lines are automated and self-contained; from raw materials to finished products are controlled 24/24 according to international standards of food hygiene and safety. Products that fail to meet quality standards are detected and removed right away.
Since 2008, the company has developed and applied quality management system in accordance with ISO 9001-2008, ISO 14001 environmental management system and HACCP food hygiene and safety control system… Vina Acecook is also the first instant noodles manufacturer in Vietnam meet international food standards such as IFS, BRC and in order to export its products to the world market, the company has also passed rigorous testing of prestigious organizations in the world such as USFDA, CFIA, KFDA…about the standards of safety, quality and nutrition.
Enhance Vietnamese cuisine culture
According to the World Instant Noodle Association figure, Vietnam is the world’s fourth largest instant noodle consumption market, with 5.1 billion packs in 2012. In the past few years, the growth rate of instant noodle in Vietnamese market has always been recorded at double digits and forecast the demand will continuously increase. Delicious and nutritious noodle types are more and more appeared in the market. In the industrial era, instant noodle is a food which is good, cheap, nutritious and convenient; only spending 3,000 VND and waiting for 3 minutes, you will have a delicious and nutritious bowl of noodle which is not inferior to other fresh foods
The statistics also show that Vietnam now has about 50 instant noodle manufacturers and manufacturers are constantly expanding production in which Vina Aceccok is deeply impressive in consumer’s mind by products which are produced based on the criteria of sufficient nutrition, delicious taste, safety and suit to the demand of each customer object. Based on that the company exported products to 40 countries in the world including many fastidious markets like America, Canada, England, France, Germany, Netherland, Russia, Australia, Korea, Hong Kong, … It not only brings big amount of foreign revenue but also promotes Vietnamese cuisine culture to the world
In the future, Vina Acecook will continue to invest developing facilities, focus on new production technology. The company’s new products will have higher quality, tastier, nutritious and more diverse. “Vina Acecook’s strategy is to become a composite food producer, expand to export over the world and be an international brand name; actively participate in exhibitions and fairs in and outside of the country, execute advertised activities in order to build trust for consumers around the world.
In order to realize that strategy, Vina Acecook is now focusing on exploiting deeply Vietnam cuisine culture. In other words, the company will bring the quintessence of traditional Vietnamese cuisine into the product, and bring it to a new level in order to adapt with the current globalization trend. In detail, besides investing in production technology, Vina Acecook will focus on using natural ingredients such as rice, flavour, natural colour and add nutrients in noodle like fibre, calcium and vitamin will make the product has its own flavour and delicious.
The exploitation on the value of Vietnamese cuisine culture and the world is an indispensable direction. Vina Acecook has been a pioneer in this trend for the past 20 years and will continue to focus more in the following years with the desire to bring Vietnamese product to reach a new level.
