In the early 1990s, Acecook Group, one of the largest instant noodles companies in Japan, brought advanced manufacturing technology of instant noodle from the “motherland” to Vietnam and created Vina Acecook brand. After 20 years of establishment and development, by development efforts in a densely populated country and difficult to receive new products in the food industry like Vietnam; now Vina Acecook is known as the leading brand of Vietnam instant noodle industry which accounts for more than 50% market share and coverage of nearly 100% market with delicious, qualitative, various flavour and variety of forms. Nearly thirty brands of instant noodle are present in the market with different flavours; Vina Acecook has built its own identity to impress consumers.
Instant noodle is a prominent cultural symbol of Japan. When entering Vietnam, careful research about Vietnamese taste and preference helped Vina Acecook adapt Japanese noodle to Vietnamese instant noodle. By clever combination of Japanese advanced production technology and the sophistication of Vietnamese cuisine, the company produced products which not only meet customer’s need but also appreciate with Vietnamese taste. Besides that, the breakthrough in adding new features of some famous food around the world brings new inspiration in the way of enjoying food such as Hot pot, Kimchi flavor… has helped the brand Hao Hao, Hao 100, Hot pot, Udon Suki Suki, Mikochi are always the first choice of consumers.
One of Acecook Vietnam’s experiences shown that connect local specific characteristics is the key success. Taking advantages of natural and traditional resources like rice and green bean… to produce instant product such as Nhip Song rice vermicelli, De Nhat Pho, Hang Nga rice vermicelli, Phu Huong rice vermicelli… Vina Acecook is demonstrating its creative way “Japaese technology – Vietnamese taste” is the right way and attempt to strongly develop more.
The society has gradually been developing, citizen’s economy has been improved, it also means that the standard of life also has been improved. Along with Vietnamese life during the past two decades, Vina Acecook has not faced many troubles to subdue consumers while they have more choices day by day. It can be said that the most successful achievement of Vina Acecook is to make its products become a “habit” among consumers which is very difficult to break. That habit can be understood as consumption for quality assurance of millions of Vietnamese consumers. Nowadays, Vina Acecook is present at all family from the North to the South of Vietnam and become a familiar brand name which is desired and consumed and has a strong attachment to the daily life and becomes an instant noodle brand name of Vietnamese
Along with the growing life, Vina Acecook has been oriented to become the leading instant food producing company in Vietnam and brings Vietnamese cuisine to the world, continues to become a trusted brand in consumer’s mind. It is strong to believe that the number of 3 billion delicious meals every year which Vina Acecook has been offering to the market will continue to increase; that is also a thing consumers deserve to receive.
