Year 2015 (July 7th 2015) marked the 20-year milestone that Acecook Vietnam Joint Stock Company started to sell its first products in the market of Vietnam. As the reputed brand with more than 50 years of experience from Japan, we determined that quality is the key factor for the business to exist and develop.
During 20 years of presence in the Vietnamese market, Acecook Vietnam has had trust and love and known as the brand with “Symbol of quality” and this has been the guiding principle throughout the production and business activities of Acecook Vietnam.
In 2015, starting with the target to open a new way of development, Acecook group would implement the changes in identity with the new logo to fit with the strategy to bring Acecook to the whole World.
New logo of Acecook in Vietnam
With this change, the logo of Acecook Vietnam still kept the strokes with red and white as 2 main color tones, with some additional modifications as follows:
- Change of brand name from Vina Acecook to Acecook to fit with the global development strategy.
- The slogan “Symbol of quality” gained more value with “Cook happiness”.
- Changed word font, adjusted elliptical shape to give a soft touch, the flexibility to create emphasis, impression in the brand personality.
Via the identity image with new logo and slogan “Cook happiness”, the Acecook brand wishes to bring customers more product values, not only quality but also the feeling of surprise, deliciousness, assurance and the feeling of happiness through our development direction of restless creativity and product uniqueness promotion.
INFORMATION ABOUT CI
The meanings of Acecook logo & slogan:
- The logo’s color is the combination of red and white as the 2 main color tones to create the prominence of the brand.
- The word ACECOOK have letter e stylized with a rounded stroke that creates the rhythm and grace, placed in an ellipse to show sustainability and permanence.
- Logo image: The chef boy (Tasty kid) blinking eyes and pointing finger to number 1 right beside the ellipse shows the closeness, friendliness and reputation of a leading brand in instant food.
- Slogan “COOK HAPPINESS”: Via the products of the company, we would like to create products that bring joy, surprise and the feeling of assurance and happiness to the consumers.
Acecook Việt Nam
